The SXSW Music Festival brings together an international community of artists and music professionals for a unique celebration, discussion, and exploration of music.

New, developing, and established Showcasing Artists enhance their careers by reaching new audiences and attendees. Showcases are curated by SXSW in collaboration with record labels, booking agencies, management and PR firms, export offices, publishers, media outlets, lifestyle brands, festivals, and more.

Music Festival Showcases take place March 16-20 between the hours of 2:30pm and 10:00pm CT. Learn more about how to watch showcases, join live discussions, and experience select performances in VR on the Attendee Services Hub. Secure your SXSW Online Pass today to access all Music Festival programming and more from March 16-20.

2021 Showcasing Presenters

Get ready for a one-of-a-kind performances, presented directly from the artists’ home countries and unique settings like a Norwegian cable car, Abbey Road Studios, a Brazilian greenhouse cafe, and a Taoist temple.

Curated Presenter Showcases of this year’s world-class performances include AfroFuture Sounds (British Underground & DAJU Presents), Hotel Vegas & Hotel Free TV, Damnably, EQ Austin, Jazz re:freshed Outernational, FOCUS Wales, Roskilde Festival, Taiwan Beats, Close Encounter Club, Sounds from Spain, M for Montreal, Flipped Coin KOREA, Carefree Black Girl, New Zealand Music, KUTX The Breaks, Dedstrange, Fierce Panda x End of the Trail, Brazil Inspires the Future, ÅÄÖ…Sounds Swedish, BeatBites Presents AOMG, Beer n Tacos, Black Fret, British Music Embassy, BrooklynVegan, Therapy Presents: The Carribean Islands, Criteria Entertainment, Devil In the Woods, HEARD, Kosha Dillz presents OY VEY!, KoTPA (Korean Traditional Performing Arts Foundation), La Buena Fortuna, Luminelle Recordings, Marca Única, Mercury KX, Move Forward Music, Music From Ireland, Nine Mile Records and Touring, Northern Expo, Park The Van, Seitrack, S.O.B.’s 38th Year Anniversary, Sound Talent Group, Sounds Australia, Tokyo Sessions, Wide Days – Scotland, and Yamaha Guitars & BGS Presents.

Second Round of 2021 Music Festival Artists Announced

SXSW 2021 Showcasing Artists

New additions to the 2021 slate of Showcasing Artists include a diverse range of artists from around the globe, including Mexican singer and actress Ximena Sariñana; soundscaping No-Age guitarist Randy Randall; AC/DC-worshipping, Aussie garage-punks The Chats; rising Okinowan MC Awich; Country singer-songwriters Jade Jackson & Aubrie Sellers; South Korean AOMG rapper Loco; 7-piece London buzz band Black Country, New Road; and more.

2021 Event Information

The SXSW Online digital experience will feature conference keynotes and sessions, film screenings, music showcases, networking, and exhibitions from March 16 – March 20, 2021.

Each showcase gives SXSW Online passholders the opportunity to experience tomorrow’s headliners at unique venues in the artists’ home countries through a premium viewing experience, with streaming available via web, mobile, and the SXSW Online Connected TV app (Apple TV, Fire TV, Roku, Samsung TV Plus, and Android TV). Select content will be viewable in VR via SXSW Online XR. Stay tuned for more access information on the Attendee Service Hub and keep your eyes on SXSW News for more announcements and updates.

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